Portfolio | David Welling

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david welling creative

PORTFOLIO

School of the Woods Magazine This Montessori-based school is one of the few that runs from pre-school through the twelfth grade. It publishes its own biannual color magazine to promote its activities and philosophy of independent learning and self discovery.	Halliburton Journal Magazine The successor to Halliburton Pride, this magazine was produced by the Halliburton Publications Department for external audiences worldwide. Print run was 130,000 and used as a sales tool as well as for lobbying purposes in Congress.	Cinema Houston Written by David Welling and published by the University of Texas Press, Cinema Houston celebrates a vibrant century of movie theatres and moviegoing in Texas's largest city. Illustrated with more than two hundred historical photographs, newspaper clippings, and advertisements, it traces the history of Houston movie theatres from their beginnings to the present. The book won the Antoinette Forrester Downing Award by the Society of Architectural Historians, and the Julia Ideson Award.	CapRock Corporate Brochure The key overview to a company’s products, the CapRock corporate brochure also served as a bridge to the more specific collateral of services. Its olive and tan branding colors harmonized well with both black and white and color images. The brochure partnered with individual data sheets in a spot varnish global folder with an embossed logo.	Body Mind & Soul Website In operation since the 1980s, Body Mind & Soul is a Houston-based retail store. Its web presence began as a way to deliver event information to its customers, but evolved into an online store, while retaining schedule information for its local base. The current site uses Shopify for its online retail structure. The site requires a constant upkeep of content, fresh product photography, and custom art for its promotions and events.
Harris CapRock Board Game Campaign For the Satellite trade show, a board game theme was used, with massive wall ads exhibited throughout the conference space, as well as an elevator runner with the board game track leading from one floor to the next. Floor decals in the hall appeared as individual game spaces, along with player tokens.	Book Interior Designs Book design is more than words on a page. David Welling has produced the interior layout and design of multiple books including Approaching Footsteps, Tales of Texas, Waves of Suspense, and Trail Ways Pilgrims. Each book offered opportunities to blend thematic graphics to the interior, making each story unique.	Wireless Radio Data Sheet Product collateral is essential for marketing to customers. It is also subject to rebranding. The 2017 rebrand of Speedcast product sheets overhauled the layout and color palette to reflect the change in the company. It also represented a shift from market-related images to people shots, making the products more relatable.	Missing Something Campaign CapRock Communications produced a series of postcards mailed to customers suggesting what they were missing without CapRock as part of their business communications plan.	AIG Driving Sales Ad Part of a campaign that incorporated the AIG logo into commonplace objects such as crayons, coffee beans, and umbrellas, this ad chose motorcycles as the metaphor, each retouched in a different color with a grid and sky background.
CapRock Get Connected Energy Ad The best ads defy the norms, teaming the commonplace with the contrasting. With the tag line of “Get connected like you’re drilling across the street,” an offshore rig found its way into a sprawling downtown cityscape.	Chocolate Bar Wrapper With trade shows come branded giveaways for customers. CapRock used this opportunity to spread its message through the chocolate bar wrappers. The approach proved successful since most visitors to the booth found it hard to turn down free chocolate. A similar tactic was used with coffee wrappers and partnered with Starbucks.	AIG Color Guide American General represented its product lines by color. To ensure that the colors to all printed collateral were accurate, David Welling designed a color guide for use at press checks, thereby guaranteeing that all printed pieces matched.	Halliburton Journal Magazine The successor to Halliburton Pride, this magazine was produced by the Halliburton Publications Department for external audiences worldwide. Print run was 130,000 and used as a sales tool as well as for lobbying purposes in Congress.	Speedcast Service Pins In 2018, Speedcast began awarding its employees with service pins to recognize their years of service. David Welling designed and oversaw the production of the metal pins, which were rendered in copper, bronze, silver, and gold tones.
Virgin Voyages Proposal Package A competition to win the Virgin Voyages communications contract led to the proposal as part of a vacation travel theme. The red binder included a pop-up page with a sound module of seagulls at the beach, and designed using elements from the Virgin teaser promotion. A separate sales video was housed on a tablet inside leather “travel journal.” These were delivered, along with beach towel padding, inside a red travel suitcase, all matched to the Virgin branding color.	eSource Mobile App As part of a transition from print to online, David Welling oversaw the creation of an online app, delivering Speedcast brochures and company information to the customer’s fingertips. Categorized by industry, the app offered easily referenced collateral with pdf download capabilities, a feature to mark favorits, and a separate contacts page.	Speedcast Singapore Teleport Following its acquisition by Speedcast, the Singapore teleport brochure required a rebranding, the page count changed from 16 to 12, and most of the photos either switched or retouched to communicate new ownership. To view the whole brochure, select the link in slide show mode.	Speedcast Calendar This 24x36 poster calendar was circulated by sales to customers. David Welling designed and produced the yearly calendar beginning in 2008.	Harris CapRock Trade Show Booth The older CapRock booth was redesigned as a modular structure to work in any space, incorporating a series of pillars—up to four total—with overhead connecting bars, as well as an optional back panel and hanging ring display. As before, the booth was customized for the needs and messaging of each show.
CapRock Card Deck A fully functional deck of playing cards were designed to promote the introduction of CapRock’s FieldAccess land service and delivered to internal and external audiences. The tag line: Play a Winning Hand. The cards were divided into the traditional suits as well as industry markets—land rigs, offshore rigs, production platforms, and offshore vessels. Our objective was to create a marketing tool that could be used for fun. Even now, there still may be card games played with these decks.	Individual Booth Designs Many of the exhibits incorporated structures specifically for that particular show. Designs were created to fit the layout of those structures. In essence, each trade event showcased a new theme, while retaining the essential Harris CapRock branding. For smaller events, pop-up booth displays were designed.	CapRock CAB Invitation Beginning in 2009, CapRock began its Customer Advisory Board as a way for customers to meet with executives in order to develop strategies for improving and expanding services. This event has carried on through the present with Speedcast, with multiple CABs held around the world every year.	An Easier Way Postcard In promotion for CapRock’s remote video streaming service, the Easier Way campaign consisted of three postcards incorporating the tagline: Take clients under the sea without getting them wet.	Uncork Your Communications Campaign A CapRock campaign to promote its SeaAccess offshore service used the message in a bottle concept. A corked bottle with a rolled letter was delivered to potential customers. The Uncork Your Communications campaign won a Crystal Award from the American Marketing Association.
The Houston Fire Fighters Calendar All proceeds from the sale of these calendars go to the Houston Fire Fighters Burned and Crippled Children’s Fund. David Welling handled the design for the calendars for four consecutive years. The calendar shown here features the photography of Evin Thayer.	Illustration: Moonshadow Created in watercolor, this was part of a series based on stone angel statues. The art was rendered with a variety of techniques including salt, rubber cement resist, and toothbrush spray.	Illustration: The Gift This pencil illustration was drawn as a blueprint for a glass sculpture. The final glass rendering was executed by a Dallas-based artisan.	Posidonia Trade Show Banner Ad The Speedcast online advertising campaign included animated banner ads to promote attendance at specific trade shows. This banner ad was created for Posidonia 2018, an international shipping exhibition show in Greece.	Seatrade Banner Ad The animated Seatrade banner ad, for the 2018 cruise industry trade show in Fort Lauderdale, Florida, followed the practice of creating the art in different sizes for maximum coverage, from narrow skyscraper to wide leaderboard size. This is a standard 300x600 ad.
Drilling Tools Website Drilling Tools International formed in 2014 from the merger of Reamco with Directional Rentals. By 2018, the website required a complete overhaul. The new website expanded on the number of sections and pages to showcase the different divisions and available tools while taking on a fresh appearance. The site is designed to grow as the company expands its product line.	DTI Slick Tools Brochure This four-page brochure covers the wide array of tools offered by Drilling Tools International that feature their patented friction reduction technology	DTI Banner Stands For use at smaller trade shows and events, a full set of banner stands were designed for Drilling Tools International. Each stand represented a different division of the company while using a consistent look.	Trailer Wraps Spanning the US and Canada, Downhole Inspection Solutions provides analysis, maintenance, and repair services to the oil and gas industry. A full wraparound design was created for their mobile office trailers.

© 2024 David Welling

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